insights

Our insights, research, and case studies

On the collective intelligence of humans and machines in a complex world

Screenshot showing text conversation with GPT-4

Research brief: OpenAI has demonstrated GPT-4. Here’s our take.

Person sitting chair looking with confusion at three robots

Want to make ChatGPT work for you? Aim for increasing the collective intelligence.

Illustration of two robots sitting at desks typing on old typewriters

Three Reasons You Should Care About ChatGPT (If You Don’t Already)

Black and white image of a chess board to depict decision making

Unlocking the benefits of data-driven decision making

Image of a factory conveyor line with machines, clocks, and gauges in a "steampunk" style

How to get your decision making unstuck

Blue-toned image of a human face with subtle lines of code in the background

Case study: Company X knows technology needs to be human

Two robots pushing baby strollers responsibly

Case study: Helping Company X build more responsible AI

Helen Edwards and other people working around a long table with lots of sticky notes during a workshop

Case study: Helping leaders at Company X use data and AI for good

A woman sailing, pointing into the distance

How to make better leadership decisions

Futuristic 3d line drawing meant to represent complexity

Case study: Helping People at Company X Better Solve Complex Problems

Futuristic image of data streaming down like rain

Case study: Building A Data-Driven Decision-Making Culture At Company X

Dave Edwards working at a table with employees from R/GA during a workshop

Case study: R/GA is Even More Creative with Inspirational, Inclusive Design

Black and white photo of The New York Times headquarters building

Case study: AI-Readiness is an Imperative at The New York Times

Dave Edwards speaking on stage at the State of Oregon Workforce and Talent Development Board conference

Case study: Developing an AI-Ready Workforce for the State of Oregon

A brain with rainbow colors streaming out of it

How to make better creative decisions

UX design screenshots for data portal design project

Case study: Designing an AI-powered knowledge management system

UX design for coaching app for golfers

Case study: Designing an AI-powered sports app

Person drawing steampunk style engineering drawings on a wall

How to define a problem or decision

Woman holding a smiley face up to the sun

How to make better happiness decisions

UX design for data portal for venture capital industry

Case study: Designing a data portal for the venture capital industry

Man standing in front of screen with data charts and graphs

Why data makes decisions harder

Lady justice

Ethical AI Whitepaper

Magnifier glass focus to manager icon which is among staff icons for human development recruitment leadership and customer target group concept.

AI recruitment toolkit

Three eras of digital integration: PC, Internet, AI

AI Is Changing Strategy, Competition And Our Time

Graphic designer creative sketch planning AI application process development prototype wireframe for web mobile phone . User experience concept.

AI should account for what humans want

Beautiful motion blur of walking people in train station. Early morning rush hours, busy modern life concept. Ideal for websites and magazines layouts

AI that is too fast will discourage people

Creativity imagination and dreams concept with child painting in the air

How to stay creative in the data age

Colorful palette creating an abstract image of a face with long hair

How to think about intuition in the data age

The word "culture" written in colorful paint

How to design a data culture in two steps

Two pennies illustrating the coin paradox

How to get the most from data— use it to update your intuition

Group of people standing in a circle with their arms raised as if at a happy gathering

How to design culture in the age of AI

Woman smiling and sitting at a desk with a computer

How to build AI that humans want

A doll with stick pins with big tech logos

How to design human-centered, not human futures, AI

Workshop poster for human vs machine

How to map human and machine roles

Letters streaming out of a bucket

AI’s natural language frontier—context is king but just how big will models get?

A workshop canvas for power mapping

Why all AI design should include power mapping

A digital image of a woman with colorful hair

The Paradox Of Personalization. How AI and personal agency conflict

Woman's face covered in artistic, colorful paint

How to think about personalization and not over-personalize

A woman kneeling as if praying

How giving yourself up to AI is an existential problem

Concept for AI artificial intelligence or operating system or identity theft online. A female face in the midst of binary data stream on a computer screen as seen through a lens

If we want to stop human downgrading, we need a new paradigm for AI

Many paper cut outs of faces

How to make ethical AI without stymying technologists

Workshop poster to determine whether to augment or automate

How to know if AI should automate or augment

Digital image of a woman, very colorful

The five components of AI best practice are about people

A tricolor mixed breed dog listening intently with a foggy background

How to know if AI is the right solution

Cartoon image of a man being pushed from behind by a huge hand

The psychological phenomenon that every AI product designer needs to understand

A woman talking to a man

This is how people like machines to explain themselves

Person looking disappointed in front of a computer

If an AI assistant disappoints, people give up

Abstract digital image of woman with digital, colorful hair

People like advice from AI

Sign post with two signs saying intuition and logic

Design more valuable AI by understanding how humans think

Audience listens lecturer at workshop

Is AI a solution looking for a problem?

A designer's computer and desk with colorful stickers and pencils

Why human-centered AI design matters

Photo of woman with eyes closed and abstract colorful hair and flowers streaming behind her

Human-centered AI for product managers and innovators

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