Design is not just what it looks like and feels like. Design is how it works.
We work with companies to solve complex problems created by interconnected people and machines. Our modern digital world has created extraordinary complexity, creating problems that are emergent and adaptive. These complex problems do not yield to traditional problem-solving tools and techniques. We use our unique complex problem-solving process to help you and your organization succeed in the complex digital age.
Data is supposed to make decisions easier. But the reality is that data makes decisions more complex. You’re not alone if you feel your team is having more trouble making decisions, especially with big data and AI. We work with you to understand your team’s skills and needs to create a change management program to improve your decision-making system.
We work with companies to co-create innovative products and services that leverage the best of modern data systems and AI using our unique human-centered AI design system. Whether it’s designing and developing a new product or service from existing data, refreshing your existing service with new insights, or creating a whole new thing—we can work with you how it suits you.
AI learns and changes. It succeeds and fails. All at a scale and pervasiveness never seen before. AI has made human behavior a design material. Designers can no longer be concerned only with intent—they need to foresee how the human-machine system will operate “in the wild.” While many people from many different fields are involved in AI—computer science, product design, UX, AI research, law and philosophy—there are very few who focus on the specifics of AI design for people. We do.
Our brief began with the premise that a Fortune 500 company’s data warehouse was underutilized because too few employees knew SQL. After an in-depth technology audit and user assessment, we determined that the crux of the problem was that people needed access to human knowledge and context more than raw data. Our deliverable: an enterprise-wide portal that provides access to knowledge, information, and data to all employees.
Our brief began with the premise that a startup’s data portal needed a cleaner design before finding product-market fit. After an in-depth competitive audit and user assessment, we determined that the crux of the problem was that the company’s core value—its AI predictions for investment outcomes—needed to be more accessible and featured. Our deliverable: a data portal design that is centered around innovative AI predictions for investment success.
Our brief began with the premise that a startup’s best market opportunity was to create a coaching app for the traditional golfing community using custom AI. After an in-depth technology audit and user assessment, we determined that the crux of the opportunity was to leverage platform-based AI technology and target new golfers who are younger, less male, and less white than the traditional golfer. Our deliverable: A sports coaching application that combines phone-based motion capture with AI-powered recommendations to improve athlete performance.
