AI Strategy, Innovation, and Change Services

Our research-based, design-oriented services help your organization reimagine complex systems, services, and products using the latest in AI, generative AI, and foundation models.
Learn more about how we transform organizations with AI.
Sonder Studio running a service design workshop

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

What We Do

AI Strategy
AI Innovation
Change Management
Product Design
Emergent Design
Service Design
Solving complex problems in a workshops
Sonder design thinking = Human-centered design + AI

Our strategy, innovation, and change services

Solving complex problems in a workshops
Sonder design thinking = Human-centered design + AI

Innovation with AI, generative AI, and foundation models.

Delivering the latest AI technologies, including generative AI, designed for humans.

We work with companies to co-create innovative products and services that leverage the best of modern data systems and AI. Our proprietary human-centered AI design system makes it easier to design for ethical, responsible, and human-augmenting products and systems. The new world of foundation models, generative AI, and low-code environments opens up enormous opportunity but comes with new risks. Our design expertise has been waiting for this day to come: an amplified human-machine experience centered on machines that can be a mind for our minds.

AI success through strategy design.

AI strategy grounded in science-based research, informed by real-world practice.

We are grounded in the science of artificial intelligence, collective intelligence, complexity, data science, neuroscience, and psychology. We absorb the research at the frontier of the industry so that you can see the future, faster. We distill complex industry dynamics into plain English “so what?” We synthesize so you have the strategic insight you need to turn ideas into action. We deliver through fractional expertise so that you have access to executive-level expertise, world class analysis, and actionable strategic advice.  

Solving complex problems with design.

Emergent design sprints to solve complex problems.

We work with companies to solve complex problems created by interconnected people and machines. Our modern digital world has created extraordinary complexity, creating problems that are emergent and adaptive. These complex problems do not yield to traditional problem-solving tools and techniques. We use our unique complex problem-solving process to help you and your organization succeed in the complex digital age.

Collective intelligence through change management.

Empowering humans to succeed in a generative AI, data-centric, complex world. 

Digital transformation with AI is all about people. While data infrastructure, technology, and algorithms are essential, the biggest gains come through strategy and change management to create new roles and knowledge sharing between humans and AI. We have deep expertise in designing and delivering change programs to help people build skills for the 2020s: better analysis and reasoning  using machine prediction and creativity, complex problem solving using the uniquely human skills of imagination and metaphorical thinking, strategic and responsible AI, and collective intelligence for better decision making. 

Case studies

Select case studies of our work in AI strategy, complex problem solving, product design, and service design.

Sonder Studio teaching a workshop on complexity and metaphors

Case study: Harnessing the Power of Metaphors and System Understanding at Company X

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Scene in a workshop teaching about Generative AI

Case study: Generative AI for the global marketing team at a global bank

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Futuristic 3d line drawing meant to represent complexity

Case study: Helping People at Company X Better Solve Complex Problems

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Dave Edwards working at a table with employees from R/GA during a workshop

Case study: R/GA is Even More Creative with Inspirational, Inclusive Design

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UX design screenshots for data portal design project

Case study: Designing an AI-powered knowledge management system

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UX design for coaching app for golfers

Case study: Designing an AI-powered sports app

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