Research brief: C-Suite Strategy Playbook for Generative AI

Generative AI is perhaps the biggest advance in technology—ever. The world is rushing to find answers and for good reasons. We need to create good outcomes, not bad ones. In the rush, however, remember that Generative AI is way bigger than ChatGPT and the path ahead will be longer than the current rush implies. 

Our recommendation is to follow a five-step playbook:

1. Diversify who decides and how
2. Dream of opportunities
3. Design for collective intelligence
4. Develop your own
5. Defend against disasters and delusions

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